• Name The Laurel
  • Type Residential
  • 79,500 Sq.Ft.

The Laurel

2670 Geary Blvd, San Francisco, CA

The Laurel is an 8-story, 101-unit multifamily development with ground floor retail entitled for the former Lucky Penny Diner site.

Located in the highly sought-after Laurel Heights neighborhood of San Francisco, Presidio Bay purchased the property in 2014 and successfully negotiated ‘Special Use District’ zoning legislation that increased the project density from 21 units to 101 units over a 6 year period.

The SUD required years of community engagement and support from the Board of Supervisors to approve the legislation. In addition, it required extensive interagency coordination (SFMTA, PUC, PG&E) due to site constraints and proximity to Geary Blvd.

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